After he studied Business Administration (Business Informatics track) at the Erasmus University in Rotterdam (Drs.), Rick was actively building out the Dutch Internet ecosystem in the nineties.

After being a database marketing consultant at Ogilvy & Mather, he helped to build Planet Internet from scratch, and he founded BOL.com for Bertelsmann in 1999. Rick has taken key positions at Bertelsmann Direct Group, and European Directories and did a management buy-in at DQ&A Media Group in 2010, a global digital marketing company that he led for seven years.

Two years after he initiated a global merger with the SA-based multinational Incubeta he left the company to co-found Airbridge Equity Partners in 2017.