July 20, 2021   •   3 min read

Amsterdam-based investment firm Airbridge Equity Partners has acquired a minority stake in Survicate, one of the world’s leading software companies in customer survey feedback tools. Survicate processes nearly five million digital customer insights monthly for clients around the world. Financial details were not disclosed.

Founded in 2013, Survicate specializes in applications that allow companies or institutions to ask their customers for feedback on, for example, their products, prices or service. This allows them to better respond to the needs of their target groups. With Survicate’s platform, companies can measure how their customers rate their products, services or service through more than 125 templates, including surveys via email, questionnaires on websites and apps, direct conversations with customers, feedback buttons or a Net Promoter Score.

Customer feedback
Rick van Boekel, co-founder and partner at Airbridge Equity Partners: “Customer feedback is becoming increasingly important to strengthen your competitive position. With Survicate’s platform companies and institutions can get to know their customers and users better. This enables them to optimize their products, services and service, which gives them a huge competitive advantage. After all, the best way to grow is to listen well to your customers. ”
Kamil Rejent, founder and CEO of Survicate said, “We are very pleased to have Airbridge Equity Partners as an investor. They have a lot of experience as entrepreneurs themselves in building their own companies and have a professional core team that can help us improve our international digital marketing & sales strategy, among other things. As a result, in addition to a financier, we have also found a partner who can help us improve our products and further strengthen our position with knowledge, experience and network.”

Five million digital customer insights per month
Van Boekel: “Survicate helps its clients to collect customer feedback in a professional and scalable way. This already involves some five million digital customer insights per month by customers of various international companies, both B2B and B2C.” The company managed to double its revenue each year in recent years. Customers include Aegon, Nationale Nederlanden, Sonos, HP, HubSpot, Pizza Hut, Icelandair and Harvard University. Van Boekel: “Survicate offers a user-friendly platform and clear, directly applicable data. The Saas-based business model, which offers several paid premium memberships in addition to a free option, is a key driver of the company’s rapid growth. We are pleased to play a role in this growth. ”

About Survicate
Founded in 2013, Survicate provides a world-leading platform for collecting customer feedback. The company is based in Warsaw, Poland. Survicate has around 500 customers including a number of high-profile companies and institutions such as Pipedrive, Weex, Hubspot, Indeed, Pizza Hut, Sonos, Sendgrid, HP, Aegon, Nationale Nederlanden and Harvard University.

About Airbridge Equity Partners
Airbridge Equity Partners (AEP) was founded 2017 and focuses on growth financing of technology driven scale- ups in Europe. AEP invests in both B2B and B2C and has investments in the Netherlands (including Knowingo+, ChannelEngine,, Doppio, Wonderkind, Join Marketing &, UK (Vintage Cashcow, UENI, Tifosy), Germany (AX-Semantics, TravelCircus, Moebel24), Italy (Data Appeal) and Czech Republic (Smartlook). See also: