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Airbridge Equity Partners and a small number of informal investors will be investing more than 2 million euros in Knowingo+ in exchange for a minority interest. Knowingo+ plans to use the investment to accelerate its current growth and expand internationally.

The new platform for Corporate Learning

Knowingo+ is an online learning platform that gets employees learning in a fun way, any time, any place, right on their smartphones. In just a few minutes a day Knowingo+ ensures employees have all the knowledge they need to do their job well.

Ever since winning the Accenture Innovation Award, Knowingo+ has seen wider and wider adoption in the market. The platform is being used at companies such as PostNL, VodafoneZiggo and Rentokil, but also government services like the SVB and IL&T, to help employees master the knowledge they need to excel at their jobs. One of the keys to this rapid growth is the fact that Knowingo+ is a turnkey solution, that can often be implemented in just a few weeks.

Loren Roosendaal, CEO of Knowingo+: “It is amazing to see the results that customers achieve with Knowingo+. By using the power of gamification and self-learning artificial intelligence, we not only make learning fun, but we also make it measurable and reliable. Thanks to this new investment we can help more and more companies, in the Netherlands, but also internationally, to solve their biggest corporate learning challenges with Knowingo+.”

Rick van Boekel, Partner at Airbridge Equity Partners: “Knowingo+ offers a unique solution in a world where the level of knowledge of employees is becoming more crucial for the success of organizations every day. The Knowingo+ platform enables companies to get employees learning in a fun way via their smartphones. We believe it is only a matter of time until entire industries will switch to the innovative and proven approach that Knowingo+ offers.”


Influencer marketing-platform uses investment for continuing development of Artificial Intelligence

Haarlem, 12 December 2017 – Influencer marketing-platform Join has raised a significant amount of money from investor Airbridge Equity Partners. The company will use the funds to expand across the European market and continue to develop Artificial Intelligence as a cornerstone of the software.

Join is mainly active in the Netherlands, Belgium, Germany, France and the United Kingdom, but is planning to expand across markets. Paolo Martorino, co-founder and CEO of Join: “To maintain and enhance our strong position we need to stay ahead. With this investment, we can expand across borders more swiftly and take the lead on influencer marketing in all of Europe.” The new capital will be used to recruit talents and expand the team, connect more influencers and brands to the platform and to apply technological innovations, among which AI, at a higher pace.

The Dutch start-up offers brands and marketers a complete and user-friendly platform to find, activate and monitor influencers. “With this funding, we can innovate at a higher pace and take our data-integration and AI to the next level”, says Edwin Knip, Join’s CTO. “By doing so we can not only optimize the way the platform works but also develop and apply new techniques to enhance our service.” Currently, the platform analyses content from influencers and automatically matches brands and influencers. “Through machine learning, we’ll be able to learn about influencers’ personality and style to make even better matches. Moreover, we’re working on visual searching integrations.”

Airbridge Equity Partners is an investor who is internationally specialised in investing and management in digital marketing, marketplaces, SaaS, technology and e-commerce. By injecting the funds into the platform the investing party expresses their trust in the ambitions of the Join-staff. The investor concludes that Join is distinctive in the field of influencer marketing. Join is the only platform that offers clients not only a complete tool to select and contract the right influencers but can also launch campaigns and monitor campaign-results. A very innovative and mature solution within a young market.The minority interest should contribute to Join being European market leader in 2020.


Join is the first AI-powered influencer marketing-platform that uses technology to match brands and influencers. Join’s goal is to realize authentic and relevant collaborations. The company matches brands to over 15.000 influencers with a combined reach of over half a billion – in dozens of markets. The platform was founded by entrepreneurs Paolo Martorino and Edwin Knip in 2017 and is active in several European countries, among which the Netherlands, Belgium, Germany, France and the United Kingdom.

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