Airbridge Equity Partners (AEP) has acquired a minority stake in the Berlin based scale-up Travelcircus the fast-growing and trusted entertainment travel platform that combines amazing entertainment experiences with handpicked premium hotels through modern technology. More than 750,000 travellers have used Travelcircus since its inception in 2014.
Travelcircus was founded by Bastian Böckenhüser and Mathias Zeitler and has become the market leader in the German entertainment travel market using their in-house developed technology stack, proprietary distribution and strong direct partnerships with companies like Ticketmaster, ATG, Stage Entertainment and Disney For 2020, for example, there will be an exclusive partnership with the world’s best-performing theatre piece Harry Potter and the cursed child.
The entertainment travel market is still to be developed and is growing significantly due the global trend of consumers shifting from goods to experiences; the so called shift to the experience economy. Travelcircus targets the biggest and most profitable verticals like musicals & theaters, theme parks, museums & exhibitions, wellness, sports, conventions, festivals and live concerts.
Travelcircus offers a market place to match customers’ demand for easy-to-book experiences and suppliers’ need to enhance pricing and utilisation. Customers are in need of a single point of inspiration and booking which offers a wide portfolio of entertainment events and an easy-to-use booking flow. Premium hotels are highly underutilized with only 60% usage but can’t price discriminate due to growing online price-transparency. Event partners and hotels are willing to discount their unused capacity in case their products are packaged and pricing becomes in-transparent. Travelcircus’ true end-to-end entertainment travel platform facilitates these needs and is directly connected to the OTA’s.
AEP will come on board as a new investor in addition to a number of existing investors such as Tengelmann Ventures, Howzat, IBB and Mairdumont.